Failure often feels so bad because of the effort in trying to succeed. And it’s usually your own specialism at which you try hardest.
I got quite good at selling my used stuff, it was partly out of necessity when times were hard. You can excel at something through practice and sometimes desperation. But lately I’m floundering. Trying to sell my vintage speakers I no longer had space for. From the views, quite a bit of interest but no one was prepared to make that final commitment. What was I doing wrong? I used to be good at this. So I kept adding more photos, tried a different description, put out reduced offers (which i realise can seem obviously desperate).
Now I can really see myself failing to make a sale for the first time ever, unless I lower the price way below value. Was it their unusual bi-wire design apparent when viewed closely? Or was I somehow getting the presentation wrong?
I thought I had learned something from the ultimate sales challenge – a book by an unknown (or relatively unknown) author. It’s not that i’d claim to be a success, just that I could see were I had gone wrong … only when it was too late however. And so much I’d learned about presentation. Or thought I had. What a potential reader takes in in those crucial seconds. But again, like those hifi speakers, I was trying to sell something unusual; far from anything generic. The skill was in reassuring a potential reader/buyer that their time and money was worth investing, over the thousands of others competing for their attention.
Perhaps in both cases I had overthought the whole presentation process, and that had appeared as desperation, overly obsessed with detail – stuck amongst the trees instead of seeing the whole forest. The problem is you can never truly second-guess what others are taking in from that first minute, or it’s often a few seconds before deciding whether to move on.
Sometimes it can all come down to whether the right person in the right mood happens to see what you selling.
Just a matter of luck?
My published books: