How much difference does a front cover make to sales of a novel? Given the volume of new books published, combined with the millions of existing titles, I would say a big difference. If the author is not famous or lacks a dedicated online following you’ve got to try every trick in the, em, book to catch the attention of the time-poor viewer. In my own case about a second.
I’ve been troubling with the challenge of grabbing attention for my own novel, The Captured. The first cover design – by myself – I grew to hate: It somehow looked simultaneously clever and amateurish, suggesting “this is not your conventional presentation of a Science fiction novel.” Not that even I’m sure what the conventional standard is, let alone what’s appropriate. So I changed it but kept a minimalist design. Changed it within the constraints of using free software. But I’m still not entirely happy with it – not professional enough. Then it has to be worth considering getting a professional to design it.
Subgenre-ization (if that can be a word) should make front cover design easy for SF. Except mine doesn’t easily fit into any of those. Can we blame Amazon for such pigeon-holing? I’m sure that works fine for most authors and readers. I guess there’s no perfect solution. For a start you can often guess the demographic the novel is aimed at within a second, though it can all become homogenized (dystopian SF anyone?) where you might wonder about its originality.
In the last decade literary novels have tended more to use ultra minimalist front covers, whereas genre fiction more commonly features fine artwork and detailed illustrations. Taking the minimalist approach, then, might seem pretentious; but going for the elaborate, and highly descriptive, artwork is a time – and possibly money – consuming exercise, which can give a false impression if it’s not judged just right.
So how much does a front cover matter? Well, if you’re already a famous author, not all that much – as your books are far less likely to be merely stumbled upon. For the 99.9etc percent of us writers it is the quickest portal to our undiscovered