Sales! Sales! Sales!

How far would you go to publicize your book?

I recently got a chance to promote a non-fiction book written under a pseudonym; an offer to do a radio interview, although the interview would have only covered one rather embarrassing theme of this memoir/travelogue. I told her my story might not be suitable for broadcast (on daytime national radio) but was happy for the book to be discussed. I even admitted not wanting to reveal my true identity. Besides, there seemed no clear opportunity to make a subtle (or not) plug. But there was just that chance – so i’d taken it initially by texting them. I still wonder: would it have been worth the risk for the sake of extra sales? Fortune favours the bold, I think someone once said.

There is the more conventional route I’ve tried for my novels. Once upon a time I believed the most difficult achievement of being an author is completing the book, until i tried to get it accepted by an agent. Never mind if the novel is any good; one mistake and you’ve blown it. At least that’s how it can feel. But only one thing matters ultimately: sales! If you’ve written a masterpiece no one reads – or pays to read – then that can be nothing other than a failure.

So is there any magic formula to ensure sales? There is, of course, the standard combination, as follows. Front cover; synopsis/blurb; timing; price; content. I used to believe those were the elements that mattered – in that order of importance.

But how about serendipity? Capturing the zeitgeist? The right person can make all the difference, be they avid reader with lots of friends, or a celebrity who happens to like what you’ve published and makes it known – chooses you amongst the millions of others who hardly get any recognition.

Sometimes it can feel like a lottery, the luck of being noticed. And with any lottery you only learn about the lucky ones. I am not one of the lucky ones, and certainly have not written this or any other blog from the standpoint of someone who has made it and wants to share his wisdom with the aspiring writer, but as someone still trying to succeed in a competitive market.

Well, for many, there comes the point when there is no choice but to put that finally re-drafted book out there in the hope that it will get noticed. The matter of timing might be important for maximum sales. For me, I’d rather not submit anything be it to an agent or a publisher, or for the sales market, at this time of year (May). Spring into early summer is probably the worst time to feel embittered. I’d rather just enjoy what pleasures nature brings. If I’m going to be facing disappointment then maybe early autumn (October is generally my least favourite month in UK south – so all the better to relax into the misery of it), or mid winter. But is there ever a good time to risk failure?

http://www.adriankyte.com/

Links to my fiction:  The Captured (US)  The Captured (UK)

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Being in Control

The one big advantage of self publishing is having total control of your final output. No editor to ‘kill your darlings’ – drawing metaphorical red pen lines through your precious finely crafted text. Yes surely the reader has the time and patience to read that digression so integral to your protagonist, their back-story.

While the self publishing route can seem like a recipe for an unrestrained and undisciplined (and unchecked) writing sprawl, it represents creative freedom. I’m surprised what is allowed to remain in the books from big-name publishers of big-name authors – those with past acclaim. One rule for them? The difference is that they have garnered the trust of readers who know the book is worth sticking with through all the flabby parts. Not that I’d claim to be a great editor. Certainly self-editing has been a problem. It’s never easy to see the wood for the trees when it concerns your own novel.

It always seems as if traditional publishers/agents are looking for the next big thing that is similar to the last, but fresh. They state what they prefer, mentioning particular authors. So somehow you should be like them and yet original, as if there this finely tuned skill known only to writers of a certain talent. That can feel dispiriting. Even if you admire said author, hold them up as an ideal, what you produce can only ever be a sub-version of theirs. Yet to claim “I am an original, and I aspire to no one,” can just seem like arrogance.

If, from those gate-keepers, examples of their ideal fiction is only meant as a guide then perhaps they should state that. Or maybe they should be more open-minded to the possibility that the next big talent may come out of left-field, and surprise everyone.

Been writing blogs on this theme for four years so not sure how many more there will be, if any.

Thanks for reading.

http://www.adriankyte.com/

Fear & Hope – a revision of…

I’m owning up to my biggest fear: Rejection. Not just any rejection, but from someone whose response would matter more to me than anyone. A certain literary agent.

Rejection is not unfamiliar to me now, having plunged into the dispiriting reality of the querying/submission process. So I’ve decided to take the safe option and not submit my work to this person. I’m sure some would say that’s a wise choice given previous failures. It’s surely dangerous to conflate a personal (I’m reluctant to use the word romantic here as that would seem to be getting carried away) preference about a person with an objective regard for how suitable they’d be to work with. But especially when only based on a photo and a short description of the type of fiction she likes. Is it even better for them to publish a picture, one professionally taken, no doubt? Images are so powerful, especially the human face. It’s difficult not to read character into a portrait photo, believing to be uncovering some essence – some truth. And sometimes we are led to do so. Pictures are deceiving, Photoshop and its ilk the creators of illusions manipulating our most innate judgements.

Anyway. If there truly is something sublime about this person, then to be rejected by her (even if it is only for a work of fiction) feels more personal. It will hurt!

Of course such a reaction is not rational. They say develop a thick skin, or you’ll never succeed. After all, it is not actually me that is being rejected. But a lot of it comes down to these two questions: How much is your work is representative of who you are? And: How important are the preferences of the person that can hold the key to you success – and potentially happiness?

These questions are difficult to answer and can maybe be explored in a future post. But suffice to say, even when you thought you’ve avoided autobiography, it somehow creeps in under the radar. The work is never a thing in isolation.

So, I hope I will not be left that one difficult dilemma. I hope another agent will accept my submission. Otherwise I may end up plumbing the depths of that vast murky ocean of self publishing, and never be discovered. Okay, that negative view is a grim exaggeration for effect. Personally when looking for a book online, traditional or self-pubbed is not something i even notice. To stretch a metaphor, maybe that murky ocean is finally clearing to reveal its treasures.

Revised version of a previous post.

My author website: http://www.adriankyte.com/

Reflections on Rejections

Surely it’s the time most writers dread: those weeks (and sometimes months) waiting for a reply from an agent. After analyzing the odds, the percentage of submissions rejected, I defy any writer not to be worried. Or to not feel despondent when the rejection does come.

Personally I’d reject most of what I see, not just from debut authors but a lot of professional writers. But then I’d make a bad literary agent: too quick to judge, not being open to something that seems unconnected with my life on any easily accessible level. In particular, science fiction (which, actually, I mostly read) can seem forbidding initially. And, perhaps like most readers, I also rely too much on reviews and reputation. The challenge these days is finding something new and special among the sheer welter of books.

Now that my own work is out there to be assessed by those who are still thought of as the gatekeepers to the literary world, I’m wondering if what i’ve submitted is going to be judged so hurriedly. It would be interesting to know the exact process of each agent: how much is determined by that first page, chapter or synopsis – where I feel I’ve already failed (see Synopsis Hell).

After my last book Time Over had been rejected a few times, I did some rewriting then self published. How tempting it is these days to just give up on the traditional route. Because rejections are troubling if not painful; you read into each word, wondering what s/he truly felt behind the polite or diplomatic language. Well, I guess I have more of that to look forward to in the near future.

http://www.adriankyte.com/

 

Finally Submitting

…that precious manuscript to an agent is probably the most delayed action in every writer’s life. At least once you’ve had the experience of rejection. You never feel adequately prepared, remembering – in my case – more than one example when I sent an MS off to an agent only to later bitterly regret it. Oh, no wonder they rejected it, it was inevitable, I think to myself with typical 20/20 hindsight. And yet at the time my novel seemed perfectly honed, that covering letter just right. But if only I’d given it a bit more time. So won’t be rushing to send it off now, whether post or email.

Not that rejection could definitely have been avoided. I might be fooling myself into thinking the work had commercial potential if only I’d got the presentation right – the pitch, or made that change to the first page and chapter. Fact is, there are always things you think could have been done better, but you have to eventually move on to the next one. Science fiction is especially tricky when you’re pitching it through a synopsis; it can seem to get bogged down in fantastical-seeming detail which requires too many words to explain why in fact it’s not so fantastical.

I don’t think any author can really know what will meet with wider approval. Even those who are supposed to be objective about these things can often get it wrong. And usually their default judgment is negative.

Here’s an extract from a Guardian interview with this year’s Booker winner Marlon James, who had one novel rejected 78 times.

“No! No,” he says, shaking his head, as if it is the question that is mystifying. “This is why I tell students when they ask for advice, if you’re a writer, you have to believe in yourself.” He bangs accompaniment to the last three words with his hand on the table. “Because if you’re a writer, you’re going to come across that moment where you’re the only one who does.” He sounds freshly disappointed when he adds: “And I failed that test.”

 

http://www.adriankyte.com/

Synopsis Hell!

The best way to put readers off your novel is to write a scene-by-scene synopsis. Or so it can feel. Prose is replaced by dry description. It’s like looking at an image of your most precious one rendered as an x-ray skeleton; the bare bones revealing nothing of what made them special.

Yes, I’m in the midst of writing a synopsis for a potential literary agent … and not managing it very well … and feeling that because of it i will fail, facing a winter of rejections. I don’t know if this is a common feeling. But it’s when the doubt creeps in – going over the whole thing again and finding yet more careless errors.

The main problem: how do you compress 100,000+ words into less than a thousand? Whole scenes have to be omitted. Which ones?  This is where it’s so easy to become lost; not able to see the wood for the trees. The funny thing is, writing a blurb-style teaser précis hasn’t been a problem – you give an impression, set up the tension (must stop rhyming now). But by the same token that can build false expectations in much the way advertising often does.

I’m certainly not expecting much sympathy from anyone in the publishing industry. They’d probably tell me: “If you can’t manage to sum up your novel in less than a thousand words then maybe there is something wrong with the book itself.”

 

A lot of hard work for…

Very little reward, if you’re one of the ninety-nine percent of fiction writers. Well, that’s what it feels like when you read about the latest multi-book/million [insert currency] deal, and you’re still trying to make that breakthrough, still getting the rejections. Or self-published and garnering fewer sales than some second-rate generic knock-off that managed to get five-star reviews from well-wishers (or dare I say it: followers). Actually some of the most brutal reviews have appeared on Amazon, not so much for my novels but those who have achieved acclaim for their previous works; well that’ll knock ’em down a peg or two – is perhaps the thinking, but also it could be that expectation has been built up way beyond anything a mere mortal writer can fulfill.

So if you do make it to the big league it’s not all plain sailing. Acclaim doesn’t guarantee good sales, neither does fame. I was shocked, looking at the sales rankings for authors with big publishers who are probably only selling in the hundreds. Maybe that goes to show that less and less readers bother to even notice if it’s HarperCollins, Tor or some small press, and instead look for reviews and recommendations. And, yes, this is when it’s good to have many followers. One big league author who got a huge advance and deal was questioned over whether he might not make even more money if he self-published, such has the indie route come of age. He pointed out that it was a risky option – and it is: many successful self-pubbers have accepted the lure of a big publisher, because that means less hassle and more security, if less profit for said author. Editing one’s own book is the most difficult thing an author can do, even when it doesn’t feel like it is.

Of course, writing novels can be a rewarding experience. Just not, in my case, financially.

My site: http://www.adriankyte.com/