How far would you go to publicize your book?
I recently got a chance to promote a non-fiction book written under a pseudonym; an offer to do a radio interview, although the interview would have only covered one rather embarrassing theme of this memoir/travelogue. I told her my story might not be suitable for broadcast (on daytime national radio) but was happy for the book to be discussed. I even admitted not wanting to reveal my true identity. Besides, there seemed no clear opportunity to make a subtle (or not) plug. But there was just that chance – so i’d taken it initially by texting them. I still wonder: would it have been worth the risk for the sake of extra sales? Fortune favours the bold, I think someone once said.
There is the more conventional route I’ve tried for my novels. Once upon a time I believed the most difficult achievement of being an author is completing the book, until i tried to get it accepted by an agent. Never mind if the novel is any good; one mistake and you’ve blown it. At least that’s how it can feel. But only one thing matters ultimately: sales! If you’ve written a masterpiece no one reads – or pays to read – then that can be nothing other than a failure.
So is there any magic formula to ensure sales? There is, of course, the standard combination, as follows. Front cover; synopsis/blurb; timing; price; content. I used to believe those were the elements that mattered – in that order of importance.
But how about serendipity? Capturing the zeitgeist? The right person can make all the difference, be they avid reader with lots of friends, or a celebrity who happens to like what you’ve published and makes it known – chooses you amongst the millions of others who hardly get any recognition.
Sometimes it can feel like a lottery, the luck of being noticed. And with any lottery you only learn about the lucky ones. I am not one of the lucky ones, and certainly have not written this or any other blog from the standpoint of someone who has made it and wants to share his wisdom with the aspiring writer, but as someone still trying to succeed in a competitive market.
Well, for many, there comes the point when there is no choice but to put that finally re-drafted book out there in the hope that it will get noticed. The matter of timing might be important for maximum sales. For me, I’d rather not submit anything be it to an agent or a publisher, or for the sales market, at this time of year (May). Spring into early summer is probably the worst time to feel embittered. I’d rather just enjoy what pleasures nature brings. If I’m going to be facing disappointment then maybe early autumn (October is generally my least favourite month in UK south – so all the better to relax into the misery of it), or mid winter. But is there ever a good time to risk failure?